Thursday, 14 July 2011

Poor spelling hits the bottom line

Spelling mistakes and poor grammar routinely put me off buying from online shops, and it seems I'm not the only one. Online entrepreneur Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half. (Read the full story.)

And it’s not just online that appearances matter. Businesses are judged by everything that appears with their name on it.

Time and again businesses invest in design, technology, research, marketing - everything but the quality of the writing. ‘Jenny’s a graduate, let her do it,’ is not an unusual decision. And yet, as we can see here, the quality of the writing - whether on a website, in a brochure or in a sales letter - can cost a business customers and profits. Unless there is complete confidence that staff can write to a high standard, skimping on professional help is a false economy.

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